ANALYSIS OF SUSTAINABLE VALUE WHEN UNDERTAKING CORPORATE CLIMATE Dissertation

ANALYSIS OF SUSTAINABLE VALUE WHEN UNDERTAKING CORPORATE CLIMATE CHANGE RESPONSIBILITY EXPERIENCED BY THAI AIRWAY - Dissertation Example The research also seeks to evaluate sustainable values that the company might have gained as a result of implementing corporate climate change responsibilities; as well as highlighting the opportunities that the values created have resulted in for the company. The methods thus used in all these endeavors are catered for in this section of the research paper. Research Design The overall approach adapted towards the present research makes use of both qualitative and quantitative data collection. This study can therefore not be described as either being a qualitative research or a quantitative research but a combination of the two. In such a situation, it was only important that a type of research design that focuses on the strengths of both qualitative and quantitative research be selected (Bandla, 2008). To this end, the researcher selected case study as the preferred research design to cater for the present research. It will be noted that once used as a research design, case study of fers the researcher the opportunity to critically analyze and evaluate a specific situation within a specified destination (Belobaba, 2007). In the present circumstance, the situation studied was the institutionalization of corporate climate change responsibility and the destination was Thai Airways. ... study, the researcher is in a position to conduct detailed review of related literature as a means of collecting secondary data to cater for the secondary data collection process. The research is also offered an opportunity to visiting the actual destination that is of focus to the research to collect data through the use of various data collection approaches to cater for the primary data collection component of the research (Carvalho and Puterman, 2003). Population and Sample Size Generally, the population of the research refers to all people who carry some degree of possibility of participating in the data collection exercises; especially the primary data collection (Chatwin, 2009). Going through the research objectives and research questions, it would be noticed that the scope of the research is very wide with many different groups of stakeholders whose contributions would all come together to ensure the success of the research and the achievement of the research aim. Because of t his, the researcher has categorized members of the population into two major groups namely clients and service providers. By clients, reference is being made to all people who may benefit from the corporate climate change policy to be adapted by the company in one way or the other. The service providers also refer to key policy makers within the Thai Airways whose activities generally contribute to the successful running of the day-to-day business of the company. These include employees, managers and shareholders. Of the two groups of population, it could be seen that there are too many people to include in the research all at a go. For this reason, the researcher set a quota for each of the groups of population members to constitute the sample size (Feng and Gallego, 2005). In order to